Electronic Arts Co-Founder Jeff Burton Joins Play-to-Earn Gaming Guild P2Earn as Chairman of Board

Electronic Arts Co-Founder Jeff Burton Joins P2Earn Web3 Gaming Guild

Electronic Arts (EA) co-founder and video game industry veteran Jeff Burton has joined Canadian blockchain gaming company P2Earn as Chairman of its Board of Advisors. P2Earn is a Web3 gaming guild that plans to offer gamers an online platform, equipment, and access to video game NFTs in exchange for a percentage of their winnings. The platform is set to launch on Ethereum scaling network Polygon by the end of Q2 2023.

Burton sees Web3 gaming, and play-to-earn gaming, in particular, as the future of all gaming. He believes in the potential of "guild" models, which are similar to traditional gaming and esports industry organizations or "orgs." He suggested that play-to-earn gaming could enable "social mobility" and create a new economy unto itself.

This is not Burton's first foray into the crypto space. He was previously on the Board of Advisors for BitDegree, which offers crypto courses. He is currently also the Chairman of the Board of Advisors for Lithuania-based crypto game Engines of Fury.

P2Earn's CEO Alex Lineton said in a statement that the guild plans to add more game industry veterans to its board, as well. "We are excited that Jeff has joined the company as we prepare for our full public launch of the P2Earn gaming guild," Lineton said in a statement. "Jeff's experience and network are not only legendary in the industry, but also proving invaluable to us as we begin to enter the next phase of growth."

Play-to-earn gaming caught fire in 2021 thanks to the rise of monster-battling game Axie Infinity. In just a few months at the peak, Axie stacked up billions of dollars' worth of NFT sales. But as that game's economy collapsed in early 2022 and the broader crypto market declined, the play-to-earn model fell out of favor as players criticized the simplistic gameplay and emphasis on financial reward over fun gameplay.

However, P2Earn is betting that play-to-earn gaming will have a second life ahead. With Burton's expertise and experience, P2Earn is well-positioned to take advantage of the growing interest in blockchain-based gaming and NFTs. The gaming guild plans to offer a new model of gaming that is not only fun but also allows gamers to earn rewards for their gameplay. P2Earn's launch on Polygon by the end of Q2 2023 will be a major milestone in the development of Web3 gaming.